I am a Commercial Strategy & Revenue Consultant working with ambitious companies to strengthen growth direction, sharpen positioning and improve revenue performance.
My work sits at the intersection of strategy, commercial clarity and execution. I help leadership teams move from activity to impact, and from complexity to clear commercial direction.
With over 20 years’ experience across business, marketing and sales, I bring both strategic rigour and commercial realism to every engagement. I am known for cutting through noise, challenging assumptions and focusing on what actually moves the numbers.
I work with companies at key growth stages who want to:
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clarify their strategic direction
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strengthen their market positioning
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build scalable sales pipelines
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and drive sustainable revenue growth
I don’t do theory.
I don’t do generic frameworks.
And I don’t do strategies that look good on paper but fail in practice.
I work with leaders who are serious about performance, clarity and results.
My Background
With over 20 years’ experience across business, marketing and sales, I bring both strategic depth and commercial realism to every engagement.
I have built, advised and worked with businesses across multiple sectors, including professional services, property, engineering, retail and consultancy. This breadth of experience means I understand the realities of growth, pressure, decision-making and delivery.
Alongside advisory work, I have a background in higher and executive education, which ensures that strategy is not just designed, but understood, adopted and executed.
I am an award-winning entrepreneur and strategist, and my work is grounded in commercial performance, not theory.
How I Work
I work with leadership teams at key growth stages who want to:
- clarify strategic direction
- sharpen market
- positioning
- strengthen their commercial model
- and drive sustainable revenue growth
My role is to bring clarity, challenge and commercial focus.
I ask hard questions.
I challenge assumptions.
And I focus relentlessly on what actually moves performance.
I am not here to make you feel comfortable.
I am here to make your business stronger.
Who I Work With
I work with ambitious, growth-focused companies who are serious about performance.
Typically, these are organisations who:
- are scaling or repositioning
- have outgrown their current structure
- want sharper commercial direction
- and need their strategy to translate into results
I work with leaders who are ready to make decisions and move.
AI and Technology
AI is a practical commercial lever in my work, not the objective.
Used correctly, it improves productivity, decision-making and execution.
Used poorly, it becomes another layer of activity with no impact.
My focus is always on strategy first, commercial clarity second, and AI as an accelerator of performance.
Strategy is a commodity, execution is an art.
- What our clients say -
"Emma D'Arcy has such a wide repertoire of strategy and tools that will help make your business and life efficient and effective. In one session she was able to hone into what the challenges are for someone like me and offered solutions to take my businesses to the next level. Her advice is grounded in the realities of life today where time is the premium and learning to navigate social media is an absolute must. She is really well informed, articulate, to the point and generous with her support. I recommend her services very highly."
Divya Chandra, New Delhi, India
www.womenofindiasummit.com & www.divyachandra.com