Business strategy is a very fancy term for a series of steps that help a business to gain customers and make a profit. As cited by marshall Gold smith, having a profitable business can seem to be simple but in fact is not easy at all! As he says, many things are “simple but not easy”. Much to the chagrin
The New SEO: How Customers Find You in the Age of AI
Most organisations or businesses have a website. Essentially a place for customers to find you and with any luck buy from you. How do you attract customers to your website? The challenge in business has always been, how do YOU, ATTRACT, customers to YOUR website and then when they are there how do you get them to buy? For many
AI as a Commercial Accelerator: For Businesses Who Actually Care About Revenue
Let’s be clear from the start. I am not interested in AI as a novelty.I am not interested in AI as an experiment.I am not interested in AI for “innovation theatre.” I am interested in revenue, pipeline and growth. Because in real business – not theory, not decks, not workshops – revenue is king, pipeline is oxygen, and speed is
Irish Tech Start Up Sales Talk with Emma D
#Marketing Success Summit Interview – Brian Fanzo
Interview on Marketing Success Summit with Brian Fanzo, speaking about “Think like a Fan.”
How To Delight Your Customers
4 Simple Reasons Customers buy from YOU
1. A customers own self-image: A customer’s perception of their own self image, will play a huge part in what that person buys for themselves. For example some people see themselves as being or are affluent / want others to perceive they are affluent. This image can easily be contrived by wearing / buying well known brands, that are deemed to be high end,
Do you worry over what you should charge?
Pricing is one of the age old challenges to be found in business today. There are two streams of thought one is where your customers are extremely price sensitive and your pricing needs to be low. This works really well for companies like Walmart in the United States and Lidl a German low cost super chain in Europe for example, however the buying