Business and Marketing Strategy: Business and Marketing strategy is a very fancy term for a series of steps that help a business to gain customers and make a profit. As cited by marshall Gold smith, having a profitable business can seem to be simple but in fact is not easy at all! As he says, many things are “simple but
Why The Most Successful AI Marketing Businesses Are Not The Most Technical
Emma D’Arcy of Emma D Marketing in Tipperary, talks about how Artificial intelligence is helping SMEs improve productivity, streamline operations and accelerate growth. The businesses seeing the greatest success with AI are not always the most technical. They are the companies willing to adapt, innovate and embrace change strategically.
What Are the Biggest Social Media Trends for 2026?
What Do The New Social Media Trends in 2026 Mean For Your Business? Social media is changing again, but this time it feels more significant than the usual updates or platform tweaks. For years, businesses were told to focus on reach. Grow your followers. Post consistently. Try to beat the algorithm. That worked for a period of time. But in
The New SEO: How Customers Find You in the Age of AI
Most organisations or businesses have a website. Essentially a place for customers to find you and with any luck buy from you. How do you attract customers to your website? The challenge in business has always been, how do YOU, ATTRACT, customers to YOUR website and then when they are there how do you get them to buy? For many
AI as a Commercial Accelerator: For Businesses Who Actually Care About Revenue
Let’s be clear from the start. I am not interested in AI as a novelty.I am not interested in AI as an experiment.I am not interested in AI for “innovation theatre.” I am interested in revenue, pipeline and growth. Because in real business – not theory, not decks, not workshops – revenue is king, pipeline is oxygen, and speed is
Irish Tech Start Up Sales Talk with Emma D
#Marketing Success Summit Interview – Brian Fanzo
Interview on Marketing Success Summit with Brian Fanzo, speaking about “Think like a Fan.”