– What We Do –
Strategic & Commercial Approach
I am strategically rigorous, commercially focused and deeply practical in my approach.
I work with leadership teams to bring clarity, focus and structure to growth decisions, and to ensure strategy translates into real commercial outcomes.
I ask the right questions.
I challenge assumptions when needed.
And I focus relentlessly on what will move the business forward.
I work with leaders who are serious about growth, clarity and results.
Strategic Partnerships
I work in partnership with leadership teams to shape direction, strengthen decision-making and drive commercial performance.
My role is to bring perspective, structure and clarity to the table. To challenge thinking when needed, and to support leaders in making confident, informed growth decisions.
This is not about dependency.
It is about capability.
When I work with a business, the leadership team becomes clearer, more focused and more commercially aligned. Decisions are made faster. Priorities are sharper. And execution is stronger.
The result is not just growth.
It is better leadership, better strategy and better performance.
Who I Work With
I work with ambitious, growth-focused companies who are serious about performance.
Typically, these are organisations who:
- are scaling or repositioning
- have outgrown their current structure or strategy
- want sharper commercial direction
- and need clarity to support their next phase of growth
My clients are leaders who want:
- stronger positioning
- clearer growth priorities
- and a more focused commercial engine
They are not looking for motivation.
They are looking for momentum.
And they are ready to make decisions to achieve it.
- Services -
-
Sales Driven Strategy
I bring clarity, structure and focus to revenue decisions. Where growth is defined and direction is set.
I partner with leadership teams to shape commercial direction and growth strategy.
This is not theoretical strategy.
It is sales-driven, market-led and commercially grounded.
I bring clarity, structure and focus to complex growth decisions.
We define where to compete, what to prioritise and how the business should win.
This work is about sharpening positioning, strengthening offers and aligning leadership around what truly drives revenue.
It creates focus.
It removes distraction.
It strengthens decision-making.
We challenge assumptions.
We test thinking.
We clarify priorities.
Leadership becomes aligned around the right opportunities.
Resources are focused where they will have the greatest impact.
Growth becomes intentional, not accidental.
This is a collaborative partnership built on trust, challenge and commercial rigour. It creates momentum at leadership level.
It strengthens strategic confidence.
And it ensures the business is moving in a clear, deliberate direction.
Strategy becomes sharper.
Direction becomes clearer.
Growth becomes focused.
TELL ME MORE
-
Revenue Acceleration
Where growth becomes revenue.
Revenue is not accidental. It is engineered.
A strong strategy without a high-performing sales pipeline is just intent.
This is where growth either accelerates or stalls.
I work with leadership teams to strengthen the commercial engine of the business.
This is focused on how revenue actually moves through the organisation.
We analyse pipeline structure, deal flow, conversion points and sales velocity.
We look at where leads are coming from, how opportunities are being progressed, and where momentum is being lost.
We identify friction.
We remove bottlenecks.
We tighten process.
And we improve flow.
This includes offer clarity, qualification discipline, conversion strategy and commercial prioritisation.
Everything is designed to improve movement through the pipeline and increase revenue velocity.
This is not about more activity.
It is about better execution.
The objective is simple.
A clearer pipeline.
Stronger conversion.
Faster movement.
More predictable revenue performance.
TELL ME MORE
-
AI Enabled Execution
Where strategy is backed by real capability.
Alongside strategic advisory, I work with an experienced AI and digital team to support delivery where required.
This means strategy does not stall at planning. It moves into execution.
There is depth behind the thinking and real capacity behind the decisions.
No fragmentation. No handover gaps. No dilution of intent.
The team supports automation, process improvement, content systems and operational efficiency.
All aligned to the strategic direction.
All designed to create leverage.
This is about building capability inside the business.
Not dependency.
Strategy becomes operational.
Execution becomes scalable.
TELL ME MORE
Sales Driven Strategy
I bring clarity, structure and focus to revenue decisions. Where growth is defined and direction is set.
I partner with leadership teams to shape commercial direction and growth strategy.
This is not theoretical strategy.
It is sales-driven, market-led and commercially grounded.
I bring clarity, structure and focus to complex growth decisions.
We define where to compete, what to prioritise and how the business should win.
This work is about sharpening positioning, strengthening offers and aligning leadership around what truly drives revenue.
It creates focus.
It removes distraction.
It strengthens decision-making.
We challenge assumptions.
We test thinking.
We clarify priorities.
Leadership becomes aligned around the right opportunities.
Resources are focused where they will have the greatest impact.
Growth becomes intentional, not accidental.
This is a collaborative partnership built on trust, challenge and commercial rigour. It creates momentum at leadership level.
It strengthens strategic confidence.
And it ensures the business is moving in a clear, deliberate direction.
Strategy becomes sharper.
Direction becomes clearer.
Growth becomes focused.
Revenue Acceleration
Where growth becomes revenue.
Revenue is not accidental. It is engineered.
A strong strategy without a high-performing sales pipeline is just intent.
This is where growth either accelerates or stalls.
I work with leadership teams to strengthen the commercial engine of the business.
This is focused on how revenue actually moves through the organisation.
We analyse pipeline structure, deal flow, conversion points and sales velocity.
We look at where leads are coming from, how opportunities are being progressed, and where momentum is being lost.
We identify friction.
We remove bottlenecks.
We tighten process.
And we improve flow.
This includes offer clarity, qualification discipline, conversion strategy and commercial prioritisation.
Everything is designed to improve movement through the pipeline and increase revenue velocity.
This is not about more activity.
It is about better execution.
The objective is simple.
A clearer pipeline.
Stronger conversion.
Faster movement.
More predictable revenue performance.
AI Enabled Execution
Where strategy is backed by real capability.
Alongside strategic advisory, I work with an experienced AI and digital team to support delivery where required.
This means strategy does not stall at planning. It moves into execution.
There is depth behind the thinking and real capacity behind the decisions.
No fragmentation. No handover gaps. No dilution of intent.
The team supports automation, process improvement, content systems and operational efficiency.
All aligned to the strategic direction.
All designed to create leverage.
This is about building capability inside the business.
Not dependency.
Strategy becomes operational.
Execution becomes scalable.
Strategy is a commodity, execution is an art.
- What our clients say -
Emma and I worked on a marketing strategy for business programmes delivered by the Kemmy Business School. Emma's energy and creativity coupled with her knowledge of social media and ability to network led to real and positive results. I look forward to working with Emma on some new ideas in the near future! www.ul.ie
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