Content Marketing is one of the cornerstones of marketing and business strategy in today’s world.Ten years ago entrepreneurs had to have a big advertising budget to help get some exposure for their businesses, nowadays, business owners can create their own content and share it out on multiple platforms, effectively allowing them to become their own publishers and affording them an opportunity to play with the big guns in terms of sharing the story of their products and services with a view to getting in front of as many customers as possible and converting a percentage of these to sales!