Pricing is one of the age old challenges to be found in business today. There are two streams of thought one is where your customers are extremely price sensitive and your pricing needs to be low. This works really well for companies like WalmartΒ in the United States andΒ LidlΒ a German low cost super chain in Europe for example, however the buying
If you don’t have time to watch the video or prefer to read, here are the main lessons to apply from cadbury’s changed marketing communications message: Always be aware of your customer’s Adapt to trends in society, in this example people are nowadays are looking for experiences, not just chocolate! or any other product or service Help your customers
Are you focused on your business as a business? (category one) OR are you focused on marketing and ultimately driving sales? (category two) The vast majority of business owners I meet fall into one or other category. In category one where the business owner focuses ONLY on the business as an entity, how it is run etc, will quickly or
Have you ever gone into a shop, asked a question and wondered if you had landed on mars, because you have absolutely NO idea what the person is talking about! If you are anything like me, there are industries that you have no clue about and which completely baffle you. In other words, certain service and product providers use language
Rule 1: Educate your customers on the value of your product / service: Why? Quite simply on a cynical note you will make more sales and retain more customers. The caveat is that for longevity in business, you must offer superior value to your customers, so that you can encourage to keep buying from you. Customers quite simply forget! OR