If you don’t have time to watch the video or prefer to read, here are the main lessons to apply from cadbury’s changed marketing communications message:

1. Always be aware of your customer’s
2. Adapt to trends in society, in this example people are nowadays are looking for experiences, not just chocolate! or any other product or service
3. Help your customers / clients to FEEL something
4. Encourage a good product / service experience
5. Tell your prospective customers how they will FEEL once they buy your product / service

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