Traditionally there was a huge focus on the functional capability of a product or service, very often no attention was given to the social meanings people perceive in different products or services. In today’s world consumers are continuously evaluating products not just in terms of what they can do, but also in terms of what they mean for them

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There is an overemphasis on NON KEY marketing metrics in the marketplace today. What does she mean you ask? Well, think about it, social media marketing has offered small to medium business owners fantastic opportunities to market their businesses to previously inaccessible audiences. The question remains however, is there JUST a focus on marketing??? and less of a focus on

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