Clarity & having an excellent marketing plan are a must: As business owners we all need to be crystal clear on the purpose and vision for OUR businesses. Once you have decided on your overall vision for the business, you can set about creating a rounded marketing strategy that will help you to achieve your business vision and goals.
There comes a time in the life of all business owners, that you have to start learning to say No! Yes, that big fat no that upsets others, makes you think that you are losing out on opportunities and ultimately makes you feel uncomfortable on many levels! However, saying NO is critical in helping YOU stay on YOUR path towards
The question all Entrepreneurs and business owners need to ask themselves is: do you actually KNOW what influences YOUR customers Β buying decisions? Marketing research and my experience as a marketing consultant suggests that many business owners focus on the operational and financial aspects of their business and sometimes neglect to spend an equal amount of time actually understanding their customers
A CASE STUDY β The creation of the best EVER marketing strategy for Diamonds & lessons you can use for your Business Contrary to popular thinking, there has been a proliferation of diamonds available to the market since 1870, when large diamond mines were found in South Africa. This proved a threat to diamond industry owners, who understood, that once
On the business and marketing front, we are coming into the final quarter and for many of you, you will be ramping up your sales funnels through a variety of marketing activities. Today, I am going to discuss Traditional versus Online marketing, with a view to helping you decide what combination works best for YOU and YOUR Business. Many business
Traditionally there was a huge focus on the functional capability of a product or service, very often no attention was given to the social meanings people perceive in different products or services. In today’s world consumers are continuously evaluating products not just in terms of what they can do, but also in terms of what they mean for them
There is an overemphasis on NON KEY marketing metrics in the marketplace today. What does she mean you ask? Well, think about it, social media marketing has offered small to medium business owners fantastic opportunities to market their businesses to previously inaccessible audiences. The question remains however, is there JUST a focus on marketing??? and less of a focus on