Are you focused on your business as a business? (category one) OR are you focused on marketing and ultimately driving sales? (category two) The vast majority of business owners I meet fall into one or other category. In category one where the business owner focuses ONLY on the business as an entity, how it is run etc, will quickly or
Have you ever gone into a shop, asked a question and wondered if you had landed on mars, because you have absolutely NO idea what the person is talking about! If you are anything like me, there are industries that you have no clue about and which completely baffle you. In other words, certain service and product providers use language
Rule 1: Educate your customers on the value of your product / service: Why? Quite simply on a cynical note you will make more sales and retain more customers. The caveat is that for longevity in business, you must offer superior value to your customers, so that you can encourage to keep buying from you. Customers quite simply forget! OR
According to Roisin Donnelly, Procter & Gamble’s Β North European brand director, Marketers are too hung up on platforms and are less concerned about actual customers! You can read further here:Β Roisin Donnelly Article. I have to say I totally agree! Since I finished my masters in marketing and launched myself into the world of entrepreneurship, the most common issue I encounter
In business there is often quite a divide between planning for sales and planning for marketing. The two fields have been approached with a level of separateness that belies the very great need for a supercharged connectivity between both. At corporate level, there is typically a marketing department and a sales department with intermittent contact between both! In many regards
The 7 P’s of Marketing: Product, Price, Promotion, Place, Physical evidence, People & Process If you own a service business, the 7p’s are quite literally the blueprint for marketing success. Were you to sit down and work with the 7P framework you would be well on your way towards business success. The 4 P’s are incredibly simple and wonderfully powerful.
A nutty headline right? or does this actually happen… well in the advertising industry the expectation amongst prospective clients is that the advertising agency will provide a full spec, that is the advertising agency will provide and deliver a presentation and a project outline of what their prospective customer should do with their advertising for a specific product or service.
Marketing 101 – Synopsis of The 4 P’s of Marketing: Product, Price, Promotion & Place. Since I began studying marketing, way back in 1999, this is what I learned then and if you begin a University college education, this is one of the first frameworks you will learn today! Now many of you may scarper from this blog at this